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Table Service

For those who felt it was beneath them to carry a tray of food from the cash register to the table, Burger King introduced table service in 1991. During the hours of 5pm to 8pm, customers could order, sit down, snack on complementary popcorn and have their meal brought to them.

Initially, this met with a favorable response from some customers, in particular single parents with small children who appreciated having the use of both hands to shepherd their unruly charges to the dinner table. However, most customers were indifferent to the service, and it was discontinued after it became clear that most people were perfectly fine with carrying a plastic tray ten feet.

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