The longer this drags on, the higher the costs.
Cablevision risks losing subscribers to satellite TV operators like DirecTV and Dish or to Verizon FIOS. So far, sources close to the company say there's been no measurable impact on subscriber number. News Corp risk having to pay back advertisers who buy commercial time based on how many viewers they'll reach. So far this isn't a problem yet either — Fox says it far exceeded its guarantees to national advertisers during yesterday's Giants game. (National ads are the majority of the ad slots, though Fox may owe local advertiser for those slots).
Cablevision has amassed a group of elected officials from the affected area who advocate for binding arbitration. This afternoon Cablevision issued this statement that places blame on News Corp: “When broadcasters like News Corp. remove their signals, they hurt viewers in an attempt to gain business leverage. Cablevision agrees to submit to binding arbitration, as called for by more than 50 elected officials from New York, New Jersey and Connecticut as the fastest and fairest way to return Fox programming to Cablevision viewers. We call on News Corp. to do the same.”