1:35 PM/ET: Ubillos continues to illustrate the functionality of the trailer options. A new feature in iMovie will find not only clips with people, but clips with groups of people. A storyboard template actually helps you lay out the trailer so that it feels like a Hollywood creation.
1:32 PM/ET: Apple had new, original scores put together for iMovie trailers, and had the London Symphony Orchestra record them.... really. These are things you can do when you have $50 billion in cash and securities.
1:31 PM/ET: Now, Ubillos demonstrates video effects like instant replay, and a still frame set into action.
A fun feature: Movie trailers. Users can create movie trailers based on their videos. This includes fun fonts. You can include a movie name, date (fall 2010) and cast (Mom, Dad, etc.) and a studio.
1:28 PM/ET: iMovie is an app that has gone through some drastic changes over the past few years. Apple removed some functions that were in older versions, like audio editing — so in a sense, this is a more refined return to things users could do before.
1:26 PM/ET: iMovie is an app that has gone through some drastic changes over the past few years. Apple removed some functions that were in older versions, like audio editing — so in a sense, this is a more refined return to things users could do before.
1:25 PM/ET: Jobs begins by saying that the number one request after the last version was for better audio editing. The goal is to do sophisticated video editing really simply.
Randy Ubillos, the chief architect for video applications, is coming up to demo...
1:25 PM/ET: Schiller: Letterpress cards are a new option in iPhoto. There's a video in iPhoto that explains what they are. It explains how the cards are embossed.
This is a big step-forward in digital cards. With that, Jobs returns to the stage and say "I think that's awesome. This is why we do what we do. These letterpress cards - unlike anything we've seen a computer do before"
And with that, we're on to iMovie...
1:22 PM/ET: Schiller continues to diligently sort through the new features of iPhoto. Photo books have gotten a facelift. It's easier to lay out pages, and iPhoto automatically groups similar photos together.
Interesting to note that Shutterfly has been working on similar ways to make it easier to create photo books.
1:20 PM/ET: There is another view that allows people to see social networking enhancements around photos. Interesting to note: This is exactly the sort of thing that Apple would need to clear with Facebook ahead of time. Steve Jobs was apparently spotted meeting with Mark Zuckerberg over the past few days — maybe it was to get this all wrapped up.
1:19 PM/ET: Apple has also worked in a more convenient way to email photos. Select them, click email, and it creates an email that looks like an album with graphical enhancements. iPhoto creates and sends the email without the need for another application.
1:17 PM/ET: A new slideshow theme, "Places" blends a map and animated transitions with the photos themselves. A few more features: Album view pulls down photos from Facebook or Flickr. The reflections template pulls in photos in a format that feels like an animated photo album, with multiple photos per screen. The Holiday Mobile template swings photos across the screen like ornaments.