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Chinese City Has Many Buildings, but Few People

David Barboza
Sunday, 24 Oct 2010 | 4:35 AM ET

By many measures, the resource-rich city of Ordos in northern China, is a fabulous success.

It has huge reserves of coal and natural gas, a fast-growing economy and a property market so sizzling hot that virtually every house put up for sale here is immediately snapped up.

There is just one thing largely missing in the city’s extravagant new central district: people.

New multistory apartments are build across the street from older single floor homes in western Gansu province, China.
Eric Gregory Powell | The Image Bank | Getty Images
New multistory apartments are build across the street from older single floor homes in western Gansu province, China.

Ordos proper has 1.5 million residents. But the tomorrowland version of Ordos — built from scratch on a huge plot of empty land 15 miles south of the old city — is all but deserted.

Broad boulevards are unimpeded by traffic in the new district, called Kangbashi New Area. Office buildings stand vacant. Pedestrians are in short supply. And weeds are beginning to sprout up in luxury villa developments that are devoid of residents.

“It’s pretty lonely here,” says a woman named Li Li, the marketing manager of an elegant restaurant in Kangbashi’s mostly vacant Lido Hotel. “Most of the people who come to our restaurant are government officials and their guests. There aren’t any common residents around here.”

City leaders, cheered on by aggressive developers, had hoped to turn Ordos into a Chinese version of Dubai — transforming vast plots of the arid, Mongolian steppe into a thriving metropolis. They even invested over $1 billion in their visionary project.

But four years after the city government was transplanted to Kangbashi, and with tens of thousands of houses and dozens of office buildings now completed, the 12-square-mile area has been derided in the state-run newspaper China Daily as a “ghost town” monument to excess and misplaced optimism.

As China’s roaring economy fuels a wild construction boom around the country, critics cite places like Kangbashi as proof of a speculative real estate bubble they warn will eventually pop — sending shock waves through the banking system of a country that for the last two years has been the prime engine of global growth.

Just Tuesday, China surprised analysts by slightly raising a benchmark lending rate, apparently to dampen speculation in the property market. But within China, analysts doubt the small increase in lending rates will slow the incredible building bonanza that is reaching even remote regions, like this one.

Kangbashi was projected to have 300,000 residents by now. And the government claims that 28,000 people live in the new area. But during a recent visit, a reporter driving around for hours with two real estate brokers saw only a handful of residents in the housing developments.

Analysts estimate there could be as many as a dozen other Chinese cities just like Ordos, with sprawling ghost town annexes. In the southern city of Kunming, for example, a nearly 40-square-mile area called Chenggong has raised alarms because of similarly deserted roads, high-rises and government offices. And in Tianjin, in the northeast, the city spent lavishly on a huge district festooned with golf courses, hot springs and thousands of villas that are still empty five years after completion.

It might all seem mere nouveau riche folly were it not for China’s national goal of moving hundreds of millions of rural residents to big cities over the next decade, in the hope of creating a large middle class.

But determining whether the Ordos-style expansion and re-engineering of old cities is being driven by smart planning or propelled by speculative madness is a prime challenge for Beijing policy makers.

Fearing inequality and social unrest, China’s national government has struggled to rein in soaring property prices and stem the threat of inflation, even as ambitious local officials continue to draw up blueprints for new megacities.

And if government-run banks balk at providing additional loans to developers, underground, gray-market lenders are only too happy to step in.

Patrick Chovanec, who teaches business at Tsinghua University in Beijing, says the building boom is driven by frenzied investors — not the housing needs of millions of migrating workers.

“People are using real estate as an investment, as a place to store cash — they treat it like gold,” Professor Chovanec said. “They’re stockpiling empty units. This is going on in cities of virtually every size.”

But here in Ordos, in north China’s sparsely populated Inner Mongolia region, there is little second-guessing. Cranes are everywhere, as construction moves ahead on a $450 million financial district in Kangbashi, a site that will feature six high-rise office towers.

"People are using real estate as an investment, as a place to store cash — they treat it like gold... They’re stockpiling empty units. This is going on in cities of virtually every size." -Professor, Tsinghua University, Patrick Chovanec

Property development here is so hot that last year, housing sales in Ordos reached $2.4 billion, up from $100 million in 2004, according to government statistics. During that span, the average square-foot price of commercial and residential property has risen by 260 percent, to $53.

“This is a city of the future,” Li Hong, a government official, said during a recent tour of Kangbashi. “We are going to build this into a center of politics, culture and technology. That is our dream.”

But the future has not yet arrived, despite Mr. Li’s best efforts to persuade a visitor otherwise.

“You can see there’s real energy here,” he said one afternoon, looking out onto the mile-square town commons, even though only a few dozen people — presumably government workers — could be seen on the vast square, where towering bronze sculptures honor the Mongolian warrior Genghis Khan. The vacant amenities surrounding the square include a theater, an opera house and an art museum.

Only a few minutes earlier, Mr. Li escorted a reporter through an empty 500,000-square-foot convention center and a 12-story office tower that had dark hallways, locked doors and just a few scattered souls.

“The media who said this was a ghost town came and took photographs at 6 or 7 in the evening,” said Mr. Li, noting that many government workers continue to commute from the old town because of the lack of stores and restaurants in the new area.

City leaders may be basing their optimism on the financial windfall in recent years for Ordos, which sits atop one of the world’s biggest reserves of coal, whose price has soared along with China’s voracious energy appetite. Formerly impoverished, the region now has a growing number of coal millionaires and the nation’s highest gross domestic product per capita ($19,679) , with Land Rovers a leading symbol of Ordos’s newfound affluence.

“I started my company in 1988; before that, I was a low-level government official,” said Zhang Shuangwang, 66, chairman of the Yitai Group, one of the region’s biggest privately owned coal and transport companies. “Back then, I had a team. The government gave us $7,500 and then loaned us $60,000 and said, ‘Do whatever you want.’ We bought a coal mine.”

Two decades later, Mr. Zhang is a billionaire, and Wall Street is courting his $4 billion company to help one of its units prepare a public stock listing.

In 2004, with Ordos tax coffers bulging with coal money, city officials drew up a bold expansion plan to create Kangbashi, a 30-minute drive south of the old city center on land adjacent to one of the region’s few reservoirs. Because land auctions are a major source of fiscal income in China, part of the plan’s allure was the prospect of elevating the value of property in an undeveloped area.

In the ensuing building spree, home buyers could not get enough of Kangbashi and its residential developments with names like Exquisite Silk Village, Kanghe Elysees and Imperial Academic Gardens.

Some buyers were like Zhang Ting, a 26-year-old entrepreneur who is a rare actual resident of Kangbashi, having moved to Ordos this year on an entrepreneurial impulse.

“I bought two places in Kangbashi, one for my own use and one as an investment,” said Mr. Zhang, who paid about $125,000 for his 2,000-square-foot investment apartment. “I bought it because housing prices will definitely go up in such a new town. There is no reason to doubt it. The government has already moved in.”

Asked whether he worried about the lack of other residents, Mr. Zhang shrugged off the question.

“I know people say it’s an empty city, but I don’t find any inconveniences living by myself,” said Mr. Zhang, who borrowed to finance his purchases. “It’s a new town, let’s give it some time.”

Bao Beibei contributed research.

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