Like any prize fighter worth his salt, Dana White is focused on one thing: winning. This relentless competitor and savvy entrepreneur has defied theodds: taking the ugly duckling of sports and turning it into one of the most coveted business properties in the world. And he's done it by doing what trailblazers do best: taking ownership of the product and personal responsibility for everything that happens in the octagon and out.He's also a reluctant celebrity - though you'd be hard pressed to know that as you watch him navigate through a sea of adoring fans. His friendly smile and outgoing demeanor mask his intense appetite to get the UFC where he wants it to be: "Our biggest enemy right now is time. There's so much potential for this sport and this business. There's just not enough time in the day to do everything that we want to do. Twenty eight hours in the day would be perfect."