Facebook popularity is a pretty good indicator of popularity at the polls: the social network just established itself as the new pulse of the electorate.
Candidates' Facebook fans were indeed a good indicator of election results.
Yes, this means that candidates will be paying a lot of attention to their online profiles. But it also has a much bigger message about how public Americans are willing to be about their political affiliations.
Politics is no longer a taboo subject—Americans are increasingly comfortable declaring their affiliations in front of their hundred closest acquaintances and colleagues. And as millenials become a larger part of the electorate, we can only expect more of the political conversation to happen on platforms like Facebook and Twitter.
Here's the Facebook data: