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Major League Baseball Has An Official Cookie

Thursday, 11 Nov 2010 | 1:21 PM ET

Open up, Major League Baseball now has an official cookie. Mrs. Fields Famous Brands has joined the league's licensing roster as part of the company's first ever sports partnership.

Mrs. Fields Cookies MLB Giants
Source: MLB
Mrs. Fields Cookies MLB Giants

12 individually wrapped Mrs. Fields cookies with team-specific logos on them will retail for $35.99.

The company will also sell smaller cookies, called nibblers, in 48- and 96-count tins with an MLB logo on it for $29.99 and $39.99 respectively.

Teams that will be rolled out first are the 2010 playoff teams can get their team's cookies first — the San Francisco Giants, Atlanta Braves, Cincinnati Reds, Minnesota Twins, New York Yankees, Philadelphia Phillies, Tampa Bay Rays and the Texas Rangers. Teams which didn't make the playoffs but have a huge following — the Boston Red Sox, Chicago Cubs, and St. Louis Cardinals — can also get logoed cookies and tins. The rest of the teams will be available by Opening Day.

According to Major League Baseball, Debbie Fields, the company's founder, was actually a ball girl for the Oakland A's in the early 1970s.

She started the company in 1977, when she was 20 years old.

The cookies and tins will first be sold on the brand's Web site, but eventually will be sold on MLB.com and at stadiums.

Mrs. Fields currently has 230 franchised store locations, according to the company's Web site.

Questions? Comments? SportsBiz@cnbc.com

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