Yesterday, the voice of Tiger Woods hit Twitterfor the first time and a flock of followers came to make sure everything Tiger says appears in their timeline.
Woods told Mike & Mike on ESPN Radio and ESPN2 this morning that his interview, his piece in Newsweek and his Twitter feed was about reconnecting with his fans.
The first question to ask in regard to Twitter is, will this really be Tiger or just some person he hired to tweet for him?
Woods' agent, Mark Steinberg, told CNBC it will in fact be genuine Tiger.
"He committed to doing some things a bit different and this is another example," Steinberg said.
OK, so assuming it's Tiger who is really on Twitter, the next question is, how good will he be?
Unlike Facebook, where celebrities and brands can collect friends or fans without much commitment, Twitter is a meritocracy. If you use Twitter as a tool to absorb information, you can't possibly follow more than, say, 700 people. That means that the average person can't follow everyone and is forced to pare down their lists and unfollow people who don't bring it.
Athletes, in general, are consistently bad and often represent the world of Twitter that everyone makes fun of. The lunch order, sharing pictures of their friends and getting people involved in hollow banter.
Lance Armstrong, Shaquille O'Neal and Dwyane Wade aren't among the top athletes followed because they are the three biggest athletes in the world. They are followed because they bring it. They use Twitter to bring fans closer to them.
In Tiger's world, Stewart Cink and Ian Poulter aren't necessarily the most popular golfers. People want to follow them because they are fun. They give you the inside scoop on what it is like to be them.
While Tiger has showed a fun side in his commercials, he is better known for being quite closed and conservative. Is the new Tiger willing to open up more? He didn't show much of it during his "Mike & Mike" interview on Thursday morning.
"He's not an open person, it's just not who he is," admitted co-host Mike Greenberg, after the interview. "It's not in his nature to open himself up in any way."
During the 24-minute interview, which included a commercial break, Woods picked up 1,356 new followers or 57 per minute, according to Eric Smallwood of Front Row Analytics, a sponsorship evaluation firm.
But Woods showed some promise this morning, before the interview, when he tweeted, “The best part about phone interviews is getting to wear shorts.”