The American media magnate and CEO of News Corp, Rupert Murdoch and Apple CEO, Steve Jobs worked secretively to create a tablet-based news outlet operating out of the 26th floor of the News Corp building.
The tablet-only news outlet called “The Daily” will contain what is being described as “highly visualized” and interactive content.
During the process of creating the project, the 27th and 25th floors were "quarantined" for purposes of secrecy.
For its video content, The Daily will use high-definition digital cameras called Red. These were used in the film's District 9 and are said to allow users to view incredibly accurate and minute details. In addition, the news app will have a variety of beats including a gossip and kids section designed to attract a younger demographic.
Despite the mainstream media referring to The Daily as a "newspaper" for the iPad, the app is not being called a “newspaper” by insiders. Some of the staffers are allegedly calling it their "blank slate” and their “playing field”.
The Daily’s logo has not been revealed to the public yet.
The tablet-only news app is expected to cost 99 cents a week.
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