GO
Loading...

CNBC Quizzes

Quiz: QUIZ: Orphan Brands For Sale

Question 1 of 10

What store's slogan claimed that it was "a super toy store and a whole lot more"?

  1. Child World
  2. FAO Schwartz
  3. Lionel Kiddie City
  4. Little Tikes
Correct!

Child World was once the second largest toy store chain in the United States, beaten only by Toys R' Us. For more than 20 years, it operated almost 200 locations and brought in over $800 million a year. It was known for the exterior design of its buildings, which resembled a castle covered in refrigerator magnets, as well as its commercial jingle, which stated it was "a super toy store and a whole lot more." The chain was hit hard by the recession in 1990, and when the company defaulted on payments to their suppliers it became impossible to reverse the slide. Child World began closing stores in January 1992, and the rest were shuttered in the fall of that same year.

SOURCE: Child World Files for Bankruptcy | New York Times