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Should These 3 Companies Break Apart?

Wednesday, 8 Dec 2010 | 5:28 PM ET

Fortune Brands made headlines on Wednesday after the company said it planned to break itself apart.

The plan is to create 3 separate units;
- a liquor business with Jim Beam among its marquis names
- a home and security company which will include Moen faucets and Master locks,
- a golf products company with Titliest as the big brand .

These developments have not only triggered M&A chatter but talk that other companies could benefit from following this same break up strategy.

In fact Simon Baker of Baker Asset management has identified three he’d like to see go down a similar road. They are Dover , Emerson Electric and Textron .

Breaking Up Easy to Trade?
Buying spin-offs from the Fortune Brands split.

Hear more from Baker. Watch the video now!


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Trader disclosure: On December 8, 2010, following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Terranova Owns (C), (GS), (NKE), (OXY), (PEP), (PFE), (VRTS), (UPL); Terranova Owns (GLD) puts; Adami owns (AGU), (BTU), (NUE), (C), (GS), INTC), (MSFT); Adami’s wife works at Merck; Finerman owns (AAPL); Finerman owns (BAC); Finerman & Finerman’s Firm owns (JPM); Finerman’s firm owns (MCD); Finerman & Finerman’s Firm owns (MSFT); Finerman’s firm owns (OCR); Finerman’s firm owns (TJX); Finerman’s firm owns (YUM); Finerman’s firm is short (IJR); Finerman’s firm is short (MDY); Finerman’s firm is short (SPY); Finerman’s firm is short (IWM); Finerman’s firm owns S&P 500 and Russell 2000 puts; Pete Najarian owns (C); Pete Najarian owns (MCD); Pete Najarian owns (MS); Pete Najarian owns (SMH); Pete Najarian owns (YHOO); Cortes Owns (TSN); Cortes Owns (TM); Cortes is short (XRT) vs. S&P 500; Cortes is short (LVS); Cortes is long USD vs. Mexican Peso; Cortes is short Corn; Cortes owns U.S. 2-Year and 30-Year Treasuries

For Joe Terranova
Terranova is Chief Market Strategist of Virtus Investment Partners, LTD
Virtus Investment Partners Owns More Than 1% Of (ABAX)
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For Simon Baker
Baker Ave. owns (DOV)
Baker Ave. owns (ASF)

For Mike Khouw
Cantor Fitzgerald makes a market in (JPM)

For Brian Kelly
Accounts Managed By Kanundrum Capital Own (DE) Call Spreads
Accounts Managed By Kanundrum Capital Own (DRYS) Calls
Accounts Managed By Kanundrum Capital Own (MON)
Accounts Managed By Kanundrum Capital Own (MCP)
Accounts Managed By Kanundrum Capital Own (TBT)
Accounts Managed By Kanundrum Capital Own (SPY) Put Spreads
Accounts Managed By Kanundrum Capital Own (GDXJ) straddles


CNBC.com with wires.

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