Facebook founder and CEO Mark Zuckerberg has been named Time magazine's "Person of the Year" for 2010.
Federal Reserve Chairman Ben Bernanke received the honor last year. The 2008 winner was then-President-elect Barack Obama. The 2007 winner was Russian Prime Minister Vladimir Putin.
Other previous winners have included Bono, President George W. Bush, and Amazon.com CEO and founder Jeff Bezos.
The magazine is owned by Time Warner.