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Timberland CEO on Hip New ‘Green’ Boots

Cramer has recommended a good number to plays on the shoe bull market—Deckers Outdoor , Nike , Steven Madden —though one household name so far has been left off the list: Timberland.

He’s not alone in overlooking the stock’s potential, which was evident in the monster earnings beat reported on Nov. 4. Of the five analysts that cover the stock only one rates Timberland a “buy,” with the rest calling it a “hold.” But now Cramer has caught on and he’s extremely bullish on this company.

Why? Well, because of the great European business, growing operations in Asia, the premium brand name and a solid stock buyback program. There’s even a new line of environmentally friendly boots, made from recyclable materials, that are selling well.

Cramer thinks TBL, trading at 14.8 times next year’s earnings with a 14-percent long-term growth rate, is cheap. To make sure he’s right, he invited CEO and President Jeffrey Swartz onto the show. Watch the video for the full interview.

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  • Jim Cramer

    Jim Cramer is host of CNBC's "Mad Money" and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

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