Ducasse has launched a new iPhone and iPad application serving diners a more customizable taste of his haute gastronomy.
"In the beginning, it is a gadget, but then it becomes an actual tool," Ducasse told CNBC from an event at Manhattan's holiday pop-up Wired store.
Ducasse is the world’s only chef with three Michelin three-starred restaurants, the highest ranking available from the influential international cuisine guide. He achieved the first at age 33 with the Le Louis XV restaurant in Monoco, where six-course tasting menus begin at 280 Euros. The former French farm boy who tended geese and Boletus mushrooms is also a self-avowed gadget freak, juggling a Blackberry and iPhone while talking with reporters.
The free -- and the chef promises it will remain so—Alain Ducasse applicationcurrently includes profiles of his 27 restaurants in 8 countries, as well as Ducasse's line of European country inns, bakeries and cooking schools in Paris. Features of the app link to reservations centers, gift certificate purchases and listings of Ducasse-authored cookbooks on Amazon.com.
“It’s something that generates business because it creates awareness to a greater public,” says Ducasse, with the aid of a translator. As his digital public grows, Ducasse plans recipes, video demos, and a chance for the gourmand and international businessman to share discoveries of his own along the way. “Restaurants, shops, boutiques—things to taste anywhere in the world,” akin to a list of the chef’s favorite things.