GO
Loading...

BREAKING NEWS FROM CNBC'S DARREN ROVELL: DENVER BRONCO TIM TEBOW SIGNS DEAL WITH FRS HEALTH ENERGY

Erin Kitzie
Tuesday, 21 Dec 2010 | 10:31 AM ET

When: Today, Tuesday, December 21st

Where: CNBC's "Squawk on the Street"

The following is the unofficial transcript of breaking news from CNBC's Darren Rovell. All references must be sourced to CNBC.

DARREN ROVELL: THANKS SIMON. TIM TEBOW, THE UNIVERSITY OF FLORIDA QUARTERBACK LEGEND, YOU THINK HE MIGHT SIGN WITH GATORADE FOR AN ENDORSEMENT DEAL, WELL HE ACTUALLY SIGNED WITH AN UP AND COMING DRINK CALLED FRS ENERGY. WHY ARE WE TELLING YOU THIS? WELL, BECAUSE TEBOW IS NUMBER ONE IN JERSEY SALES, DESPITE ONLY HAVING ONE NFL START, SO HE IS ONE OF THE MOST MARKETABLE GUYS IN THE NFL. IT WAS THOUGHT THAT HE MIGHT SIGN WITH GATORADE BECAUSE OF THE UNIVERSITY OF FLORIDA CONNECTION, IT WAS INVENTED THERE 45 YEARS AGO. BUT HE HAS SIGNED WITH FRS ENERGY. IT IS A PRIVATE COMPANY THEY HAVE 23 MILLION DOLLARS IN FINANCING IN APRIL FROM OAK INVESTMENT PARTNERS, A PRIVATE EQUITY FIRM. LANCE ARMSTRONG, DEREK FISHER, SOME OTHER ENDORSERS. PEPSI'S GATORADE AND COCA-COLA'S POWERADE WERE BIDDING FOR TEBOW'S SERVICES. IN AN INTERESTING KIND OF TWIST HERE, PEPSICO DOES DISTRIBUTE FRS THROUGHOUT THE COUNTRY.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.