Business of the Super Bowl 2011
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“It’s like a little litmus test of what the year could look like. We’re seeing good signs at this point,” says one pundit of Super Bowl retail spending. Some $10 billion is expected to be spent on the big game.
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It appears so, says one ad industry expert. “It makes sense that the share price would go up because its driven by people’s belief in that company having momentum, being aggressive, and taking their marketing seriously," says one ad industry executive.
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Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.
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Chances are you'll be watching the big game on a smaller-sized, lower-priced LCD set, even if the picture quality isn't as good as its rival. In the cutthroat, deflationary world of consumer electronics, the debate over which flat-panel TV technology is superior has taken a backseat to price.
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Football fans aren’t the only ones looking forward to the upcoming Super Bowl game between the Steelers and the Packers. Cybercriminals are just as eager for the big event.
Sports Biz with Darren Rovell Blog
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How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.
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At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.
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For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.
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The horrible weather week that was called by Dallas meteorologists as the worst week in 15 years definitely put a smacking on the Super Bowl economy.
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PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.
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It appears as though the disastrous weather that came to Dallas this weekend, won't affect the ticket market much, as fans — for the most part — have been able to get down here.
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If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.
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The Super Bowl promises to be a hair-raising matchup between two former USC Trojans, Pittsburgh Steelers safety Troy Polamalu and Green Bay Packers linebacker Clay Matthews.
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When the NFL and the Dallas Cowboys announced that they’d be selling tickets to fans who wanted to stand outside the stadium for the Super Bowl, many people laughed at the concept and the $200 price tag. But it might be the league and the Cowboys who have the last laugh.
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With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa.
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With an event that almost always sees ticket prices that at least double the face value, I often wondered why the NFL didn't increase its ticket prices for the Super Bowl. After all, it's not like there would be much of a public backlash. It's hard to put up an argument when the average price of tickets jump to three or four times face once the two teams are set.
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MLB announces how much the World Series winners get in bonus money. What about when an NFL player wins the Super Bowl?
Interactive Features
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With the running time of games stretching to four hours or more, the game may not be over until close to 11 p.m. ET Sunday. Some have wondered if the game and the event might be better suited to Saturday. What do you think?
Slideshows
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A ranking of the top 10 teams that take the most monetary advantage of their cheerleaders.
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For some observers, Super Bowl commercials are as much fun, and as important, as the game itself. Here are our top 10 picks.
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With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. So, whose jersey sells the most? Click to find out!
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In the world of illegal gambling, sporting events are far and away the biggest money maker. Click to see the top sports for illegal gambling.
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The lifestyle of a sports star may seem glamorous with money, cars, homes and parties but it has its down side. And sports stars can be easy targets for financial scams.