Business of the Super Bowl 2011

Companies deemed to have the best TV spots during the Super Bowl tend to get a short-term bounce in their stock price. E*Trade anyone?

Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.

Chances are you'll be watching the big game on a smaller-sized, lower-priced LCD set, even if the picture quality isn't as good as its rival.

Excited fans can easily fall prey to bogus offers, from tickets to sweepstakes to travel packages. "They become easy pickings,” says one fraud expert.

How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.

At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.

For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.

The horrible weather week that was called by Dallas meteorologists as the worst week in 15 years definitely put a smacking on the Super Bowl economy.

What would be the best headline describing the Game for the next day’s newspaper?