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Business of the Super Bowl 2011

  • Game Changer Monday, 31 Jan 2011 | 10:28 AM ET

    “It’s like a little litmus test of what the year could look like. We’re seeing good signs at this point,” says one pundit of Super Bowl retail spending. Some $10 billion is expected to be spent on the big game.

  • Their Commercials Got Game—Oh Baby! Monday, 31 Jan 2011 | 10:31 AM ET
    E*Trade's commercial that ran during the Super Bowl in 2010.

    It appears so, says one ad industry expert. “It makes sense that the share price would go up because its driven by people’s belief in that company having momentum, being aggressive, and taking their marketing seriously," says one ad industry executive.

  • Budget Crunch Sidelines New Super-Stadium Projects
    By: Mark Koba
    Wednesday, 2 Feb 2011 | 7:38 AM ET
    Dallas Cowboys Stadium

    Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.

  • Plasma TVs: Price Pinches Popularity Monday, 31 Jan 2011 | 10:29 AM ET

    Chances are you'll be watching the big game on a smaller-sized, lower-priced LCD set, even if the picture quality isn't as good as its rival.  In the cutthroat, deflationary world of consumer electronics, the debate over which flat-panel TV technology is superior has taken  a backseat to price.

  • Tips to Avoid Super Bowl Scams Monday, 31 Jan 2011 | 2:31 PM ET
    Football stadium seats

    Football fans aren’t the only ones looking forward to the upcoming Super Bowl game between the Steelers and the Packers. Cybercriminals are just as eager for the big event.

Sports Biz with Darren Rovell Blog

  • Superbowl XLV Logo

    How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.

  • Superbowl XLV Logo

    At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.

  • Christina Aguilera sings the National Anthem at Superbowl 2011

    For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.

  • An American Airlines jet taxis to a gate after an overnight ice storm forced the closure of DFW International Airport on February 1, 2011 in Dallas, Texas.

    The horrible weather week that was called by Dallas meteorologists as the worst week in 15 years definitely put a smacking on the Super Bowl economy.

  • Darren Rovell's Big Game Twitter Headline Contest

    PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.

  • Weather Will Affect Super Bowl Economics Thursday, 3 Feb 2011 | 10:35 AM ET
    Superbowl XLV Logo

    It appears as though the disastrous weather that came to Dallas this weekend, won't affect the ticket market much, as fans — for the most part — have been able to get down here.

  • Dallas Cowboys Stadium

    If weather cooperates, I will be leaving tomorrow to cover the business of the Super Bowl live from Dallas. But Friday night, after I do my last on air appearance, I’m boarding a plane and flying home before the game.

  • Clay MTTHEWS

    The Super Bowl promises to be a hair-raising matchup between two former USC Trojans, Pittsburgh Steelers safety Troy Polamalu and Green Bay Packers linebacker Clay Matthews.

  • Superbowl XLV Logo

    When the NFL and the Dallas Cowboys announced that they’d be selling tickets to fans who wanted to stand outside the stadium for the Super Bowl, many people laughed at the concept and the $200 price tag. But it might be the league and the Cowboys who have the last laugh.

  • Whose NFL Jersey Scores The Most With Women? Tuesday, 25 Jan 2011 | 12:07 PM ET
    Reebok Pittsburgh Steelers Troy Polamalu Women's Replica White Jersey

    With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa.

  • NFL Generating More Money From Super Bowl Tickets Thursday, 20 Jan 2011 | 4:51 PM ET

    With an event that almost always sees ticket prices that at least double the face value, I often wondered why the NFL didn't increase its ticket prices for the Super Bowl. After all, it's not like there would be much of a public backlash. It's hard to put up an argument when the average price of tickets jump to three or four times face once the two teams are set.

  • Joe Flacco #5 of the Baltimore Ravens celebreates with his teammates after defeating the San Francisco 49ers during Super Bowl XLVII.

    MLB announces how much the World Series winners get in bonus money. What about when an NFL player wins the Super Bowl?

Interactive Features

  • The Super Bowl and the NFL Monday, 31 Jan 2011 | 10:39 AM ET

    How much do you know about the big game and the business of football?

  • CNBC Poll: Business of the Super Bowl 2011 Thursday, 3 Feb 2011 | 12:16 PM ET

    With the running time of games stretching to four hours or more, the game may not be over until close to 11 p.m. ET Sunday. Some have wondered if the game and the event might be better suited to Saturday. What do you think?

Slideshows

  • NFL's Best Cheerleaders Squads Thursday, 27 Jan 2011 | 1:16 PM ET
    This year's Super Bowl features the Green Bay Packers against the Pittsburgh Steelers. But there will be no cheerleaders. The Packers and the Steelers are just two of six teams (along with the Cleveland Browns, New York Giants, Detroit Lions and Chicago Bears) that don't field a pom-pom waving squad. Although their seasons are over, cheerleaders are an important part of the NFL offseason for the 26 teams that do have them. Why? Because, when executed well, they provide endless clicks for Web sur

    A ranking of the top 10 teams that take the most monetary advantage of their cheerleaders.

  • 10 Best Super Bowl Ads of All-Time Friday, 27 Jan 2012 | 3:20 PM ET
    Millions of dollars are spent on creating Super Bowl commercials and millions more go to paying for the ad time to air the spots during the game, reaching a one-of-a-kind global audience. For some observers, the commercials are as much fun -- and as important -- as the game itself. Here are my top-ten picks.

    For some observers, Super Bowl commercials are as much fun, and as important, as the game itself. Here are our top 10 picks.

  • Best Selling NFL Jerseys For Women Tuesday, 25 Jan 2011 | 2:26 PM ET
    With more than 40 percent of NFL fans being female, jerseys tailored for women have become popular in recent years. So it’s interesting to see what jerseys men buy that women don’t and vice versa. With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. According to data provided by NFLShop.com, the jerseys that are popular among women are much different than those favored by men. So, whose jersey sells the most? Click ahe

    With sales of female jerseys rising exponentially, there’s big business in selling player specific apparel to the female NFL fans. So, whose jersey sells the most? Click to find out!

  • Top Sports for Illegal Wagers Friday, 11 Dec 2009 | 2:32 PM ET
    In the world of illegal gambling, sporting events are far and away the biggest money maker. Literally hundreds of billions of dollars are wagered illegally in the United States on sporting events every year — from the bar-room bookie deals for hundreds, even thousands, of dollars at a time, to the simple Super Bowl office pool (yes, buying that $5 square is illegal in almost every corner of the country), millions of people are in on the action. Click ahead to see the top sports for illegal gambl

    In the world of illegal gambling, sporting events are far and away the biggest money maker. Click to see the top sports for illegal gambling.

  • Infamous Sports Scams Tuesday, 13 Apr 2010 | 1:24 PM ET
    William “Boots” Del Biaggio III was a hockey team owner skating on thin ice. His insatiable desire to be a sports mogul caused him to commit a multimillion-dollar fraud.Federal authorities accused Del Biaggio, a former Silicon Valley venture capitalist and part owner of the Nashville Predators hockey team, of defrauding investors and using the money to buy his $25 million stake in the professional sports team, according to The New York Times.The Securities and Exchange Commission said in a compl

    The lifestyle of a sports star may seem glamorous with money, cars, homes and parties but it has its down side. And sports stars can be easy targets for financial scams.

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