Job numbers, equipment orders and capital expenditures, even sales of recreational vehicles, are seen as economic indicators. Here’s another: the Tournament of Roses parade on Saturday, New Year’s Day, in Pasadena, Calif.
And what’s the verdict? Up.
More companies are participating in the 122-year-old spectacle, sponsored this year by Honda , than did during the recession, so naturally that’s a good sign. The parade, in which companies pay to have floats made of flowers built for the it, precedes the Rose Bowl. This year the football game is between the Wisconsin Badgers and the Texas Christian University Horned Frogs.