It's hard to recall a worse time to jump into the porn business.
Piracy continues to run rampant. Studios are folding at a pace similar to the implosion of the dot-com bubble. And even the future of the industry’s trade show and biggest annual awards show are in jeopardy—as insiders wonder whether the Adult Entertainment Expo and AVN awards will be held next year.
But the lure of the industry also remains strong for some.
Jason Thompson, co-founder of Wet Leopard Studios, a burgeoning porn company attending this year’s show—says he recognizes what he’s up against, but feels he can defy the odds and build a successful company.
“What’s happening now is in following with the music industry,” he says. “Sony Records, Capital Records and the rest were too big to change the format of their business. They weren’t willing to settle for less for what they were producing. They wanted that huge profit margin. That’s true of [the big players in porn] too.”