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Recession Resistant Supermarket Products

With sales just below $7 billion at supermarkets in 2009, this category eked out a 0.6 percent sales increase on flat volume growth for the year. But cereal remains a top seller among supermarket products. In June 2010, Kellogg edged out General Mills as the top vendor, with sales shares of 32 percent and 30 percent respectively.

Source: Progressive Grocer's annual Consumer Expenditures Study