With an event that almost always sees ticket prices that at least double the face value, I often wondered why the NFL didn't increase its ticket prices for the Super Bowl.
After all, it's not like there would be much of a public backlash.
It's hard to put up an argument when the average price of tickets jump to three or four times face once the two teams are set.
This year, the NFL, in partnership with the Dallas Cowboys, are pushing the envelope by selling tickets to areas they've never sold before.
An outside the stadium ticket for $200.
A standing room only ticket for $350.
Then there are general admission tickets, depending on what level, from $600 to $800 and club seats for $1,200, the most expensive Super Bowl ticket yet.
And there are of course more seats in the Cowboys Stadium than any other stadium in recent Super Bowl hosting history, the most since 1993 when the Cowboys beat the Buffalo Bills in the Rose Bowl.
Below you will find a list of historical Super Bowl face value ticket prices.
It's interesting to see how much the price has risen in the last decade, but again, I feel like it's warranted. All tickets for Super Bowl XXVI, 20 years ago, was $240, if you factor in inflation. Now it's exactly five times as much. But it's possible that the NFL is five times as popular as it was in 1991.