Another January, another massive recall by Toyota.
This makes three straight years where Toyota announces it is recalling more than a million vehicles in the month January.
The latest one impacts 1.7 vehicles worldwide, including 245,000 here in the U.S. for faulty and defective fuel systems.
There have been no injuries or deaths linked with this latest recall, but that doesn't diminish the importance of Toyota once again having a quality problem.
Given the long and growing record of recalls and bad press, you'd expect Toyota to lose millions of customers. And yes, while its sales have not grown as fast as the industry in the last year, Toyota is still the world's largest automaker. It's been that way for three years straight. This baffles a friend of mine who recently said to me, "Are these people who keep driving their Toyota cars nuts?"