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Under Armour Is a 'Different Company' Now: CEO

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Published: Thursday, 27 Jan 2011 | 4:14 PM ET
Gennine Kelly By:

Web Producer

After appearing on "The Strategy Session" on Thursday, Kevin Plank, CEO of Under Armour, the performance athletes gear, continued his discussion off-air, with Darren Rovell.

"No one ever has inventory figured out, you get better at it. And particularly for us, we're dealing with a much different company today, over a billion dollars, then we were just a couple of years ago at $600 million," Plank said.

Under Armour's fourth quarter net revenues show an increased 36 percent to $301.2 million; Full year net revenues increased 24 percent to $1.064 billion.

In addition, the company raised its 2011 net revenue guidance to $1.33 billion to $1.35 billion.

"Some of the questions that people said, 'young company, how good this can be, are they going to stick around,' and I think it doesn't happen with one quarter, but repeated winning or repeated demonstration of ability to manage what were doing," he said.

Getting "Under" Under Armour Earnings
Under Armour CEO Kevin Plank gives CNBC's Darren Rovell his take on the company's quarter, the marketing strategy for 2011, and whether he thinks the Packers or Steelers will win the Super Bowl.

"I think we've done a good job in the last five years establishing ourselves not only as being a growth company, but also a company that knows how to manage the top line, in addition to managing the bottomline," Plank said.

Check out the video to see whether Plank thinks Green Bay Packers or Pittsburgh Steelers will win the Super Bowl.

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After appearing on "The Strategy Session" on Thursday, Kevin Plank, CEO of Under Armour, the performance athletes gear, continued his discussion off-camera, with Darren Rovell.
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