In a crowded field of Super Bowl ads for the car companies, Volkswagen has scored early with a commercial attracting scores of viewers before it even airs during the game Sunday.
The ad features a little boy dressed as Darth Vader frustrated that his attempts to use "The Force" on his dog, his sister's doll, and throughout his home continually fall flat.
Then when his dad pulls his new VW Passat in the driveway, Darth Vader runs past his dad and tries to use the force on the Passat which his father shut down before going inside the house. I won't ruin the end of the commercial, but it's fair to say the payoff at the end works.
See for yourself.