The Super Bowl isn't just the biggest TV advertising event of the year, it's also one of YouTube's biggest events of the year. Advertisers are determined to eke out the biggest possible bang for their Super Bowl ad buck, so they're increasingly going online to support their TV ad spend.
That means a massive spike in traffic for YouTube, with dozens of millions of visitors nd a huge boost in ad revenue for Google.
YouTube is hosting its fourth annual 'Super Bowl Ad Blitz' — posting Super Bowl ads online for viewers to view and vote as soon as the game ends. The voting continues for about a week and the winning ad is featured prominently on YouTube's home page, valuable free ad placement.
For the first time AdBlitz will be available on mobile devices, which should send traffic through the roof. People socializing after the game at Super Bowl parties will be able to pull up ads without the hassle of finding a laptop. Plus, YouTube's mobile views have tripled in the past year — which means people are now getting used to watching video on their phones. There's no doubt, YouTube will surpass last year's 42 million video views.
Google doesn't charge marketers to post their ads on AdBlitz, but there are a number of other ways this initiative generates revenue. YouTube cashes in on the spike in traffic. Once people go to the site to check out one video, they usually stick around and watch many more. The more videos YouTube streams, the more ads the company displays.