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Despite Overseas Weakness, US Durable Goods Rise

Super Bowl Sets Viewership Record

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Published: Monday, 7 Feb 2011 | 4:19 PM ET
By: Associated Press
Getty Images
Green Bay Packers fans react after watching the Green Bay Packers defeat the Pittsburgh Steelers in the Super Bowl at Stadium View Bar.

For the second year in a row, the Super Bowl has set a new record for American television viewing.

Nielsen said Monday that an estimated 111 million people watched the Green Bay Packers outlast the Pittsburgh Steelers in professional football's ultimate game. That tops the 106.5 million who watched the 2010 game between New Orleans and Indianapolis.

The series finale of "M-A-S-H" had held the title of the most-watched TV show in the United States for 27 years. It is now No. 3.

Business of the Super Bowl - See Complete Coverage

News Corp's Fox had the advantage of a game between two of the National Football League's iconic franchises and, even though it looked like it could be a rout when the Packers took a 21-3 lead, it went down to the final minute and held viewers' interest.

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For the second year in a row, the Super Bowl has set a new record for American television viewing.
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