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Trade Group Sees 2011 Retail Sales Up 4.0%

On the heels of seven straight months of retail sales growth, the retail industry's trade group projects 2011 retail sales will rise 4.0 percent from last year.

Shopper with shopping bags
Michele Constantini | PhotoAlto Agency RF Collections | Getty Images
Shopper with shopping bags

The National Retail Federation's forecast comes amid increasing concerns about inflation from rising commodity prices and continued high unemployment. Both issues still hold the potential to knock the wind out of the economic recovery and pressure consumer spending.

Still, retailers ended last year on a strong note, with holiday sales outpacing the NRF's forecast.

The forecast, which is based on retail sales excluding automobiles, gas stations and restaurants, is also more conservative than estimates released by other analysts.

Last month, Customer Growth Partners President Craig Johnson estimated that retail sales would rise 5.1 percent to $2.87 trillion. If this mark is achieved, it would be the strongest growth in four years.

Questions? Comments? Email us at consumernation@cnbc.com

  • Christina Cheddar Berk is editor of CNBC.com's Consumer Nation and chief trend spotter.

  • Courtney-Reagan-140.jpg

    Courtney Reagan is CNBC's Retail Reporter.

  • Tom Rotunno

    Tom is a Senior Editor and Assignment Desk Manager for CNBC TV. He also writes about the business of beer for CNBC.com.

  • Staff Writer

  • Stephanie Landsman is one of the producers of "Fast Money."

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