Toy land is a happier place these days. After logging its first sales gains since 2006, the toy industry is heading into 2011 more optimistic about the year ahead.
The upbeat tone was felt at the 108th annual American International Toy Fair,the largest toy trade show in the Western Hemisphere, which took place at the Javitz Center in New York City. Attendance at the show was up quite a bit both in terms of the people walking the booths and those showing their wares.
The coming year will bring a number of toy-friendly movies such as “Cars 2”, the new Smurfs movie, and a number of superhero flicks that will help drive interest in licensed products.
But other toy trends are expected to continue from last year, according to Reyne Rice, a toy trend specialist for the Toy Industry Association. Rice expects to see kids continuing to gravitate to low-priced collectible toys as well as to games that get them up and moving.
Click ahead to see a sample of some of the coolest products from the show.
By Christina Cheddar-Berk
Posted 16 Feb 2011