One of my heroes - the legendary Don Hewitt of "60 Minutes" fame began each of his pitch meetings by saying, "tell me a story."
Tell me a story...tell me something that will move me, interest me, educate me - something that will stay with me.
Telling stories is something reporters do everyday. It's also something teachers, politicians, business owners, sales reps, and CEOs do.
Telling stories is essential when pitching a job, a new idea, even new department goals. Telling stories is what we do when we want to communicate our needs and goals.
And yet, there are few people who know how to tell a really good story.
In his new book Peter Guber (yes, THAT Peter Guber of Sony, Columbia Pictures and of Mandalay Entertainment Group) says that telling a purposeful story has never been more necessary. He says that in a "world of state-of-the-art technology, communicating through state-of-the-heart-technology can be your biggest game-changer."
In "TELL TO WIN: Connect, Persuade, and Triumph with the Hidden Power of Story" Guber says "To succeed, you have to persuade others to support your vision, dream, or cause" that you should think of "telling to win as the secret sauce for success."
Click ahead to read an excerpt from "TELL TO WIN"to learn how telling a compelling story can be your "game-changer."