Digging into company’s dirty laundry was a job once left primarily to news media and a handful of muckrakers. But now, sites like Twitter, the stock-information network StockTwits, and other online bulletin boards are becoming virtual newsrooms where valuable information about earnings and corporate events are increasingly likely to break first.
As more farmers tweet about everything from crops to weather conditions, commodities traders are picking up market-moving information in an instant.
As a London hedge fund prepares to start making investment decisions based on tweets, we want to know if you would invest in a fund that uses such a strategy.
Kate Kelly goes one-on-one with the two key players behind an ambitious new UK hedge fund launching in early April, which is promising its investors outsized returns using millions of random tweets to predict changes in the stock market.
CNBC spoke to farmers and traders taking part in this real-time dialogue to understand how this information is used, how bigger profits are made and how farming is going high-tech.
From providing better customer service to building stronger consumer connections, the top "tweeting" companies have improved public relations and enhanced their operations.