Warren Buffett got some laughs during his live appearance on Squawk Box this morning by showing off his Fruit of the Loom tie, along with the company's not-quite-polite 'motto.'
The underwear maker is a subsidiary of Berkshire Hathaway and Buffett loves to promote his company's products.
He told Joe Kernen:
"I thought in honor of you, Joe, I would wear my underwear tie today. At Fruit of the Loom, you know, our motto is 'we cover the asses of the masses,' and I thought of you when we — I put this tie on."
Joe told Buffett he liked the tie. Then,after a back-and-forth between Joe and Carl Quintanilla about the relative merits of boxers vs. briefs, Buffett joked, "I wish I hadn't started this."