Warren Buffett got some laughs during his live appearance on Squawk Box this morning by showing off his Fruit of the Loom tie, along with the company's not-quite-polite 'motto.'
The underwear maker is a subsidiary of Berkshire Hathaway and Buffett loves to promote his company's products.
He told Joe Kernen:
"I thought in honor of you, Joe, I would wear my underwear tie today. At Fruit of the Loom, you know, our motto is 'we cover the asses of the masses,' and I thought of you when we — I put this tie on."
Joe told Buffett he liked the tie. Then,after a back-and-forth between Joe and Carl Quintanilla about the relative merits of boxers vs. briefs, Buffett joked, "I wish I hadn't started this."
It may, however, turn out to be a money maker for Berkshire. Becky Quick tells me she has received a message from Buffett saying they've already had a call at Berkshire this morning from a woman wanting to know where she can buy the underwear tie for her son.
Can a website for online sales be far away?
Here's the entire clip:
Buffett's neakwear received national attention last July, when he showed up at the White House with a "frayed" tie, prompting President Barack Obama to gave the billionairea new, gift-wrapped, red tie.
Oddly enough, we're told that both the 'underwear' tie and the tie given to Buffett by President Obama were made by Vineyard Vines in Massachusetts. (No sign of a Fruit of the Loom tie on that company's site .. yet.)
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