Mobile TV Ready for Prime Time

“I can pick up a mobile phone, watch a clip of extra content or a web video and share it,” says Citron. “in the past you could have 10 friends over to watch TV, and now with the phone you can view something and with a few clicks share it with your 50 closest friends. That really has the potential to change the viewing experience on the phone.”

All this also makes Citron reconsider what has been labeled so far “the third screen.”

“I actually challenge that mobile is the third screen. It is really the first screen, and for many people around the world when it comes to video could be the only screen. This is the one device they’ll have 24/7 and they use it for so much more. Video is what will make it the first screen.”

Watch CNBC's coverage of the 2011 CTIA Wireless convention on Tuesday, March 22 and Wednesday, March 23 from Orlando, Fla. Technology correspondent Jon Fortt will report live from the convention floor, Jim Cramer will host a special edition of "Mad Money" on Tuesday at 6pm ET, and Michelle Caruso-Cabrera will co-anchor "Power Lunch" from the event on Wednesday at 1pm ET.