CNBC - First in Business Worldwide - Media Sales
ONLINE: OUR AUDIENCE
CNBC.com Visitors
With CNBC.com advertising, reach a highly educated and affluent audience by incorporating your brand with a host of unique site features. With its collection of celebrity reporters and renowned financial personalities such as Jim Cramer and Maria Bartiromo, CNBC.com drives daily repeat traffic while maximizing viewer loyalty.
Reach Investors at the Point of Influence
Active Investors |
| Investor Type | %Comp | Unique Audience | Index |
| HHI $150K+ | 13% | 341,000 | 199 |
| Current Market Value of Portfolio = $1MM+ | 4% | 91,000 | 169 |
| Any Securities Owned | 82% | 2,148,000 | 127 |
| Have Any Brokerage Account | 70% | 1,847,000 | 136 |
| Any Online Investment Trasaction (Last 6 months) | 15% | 388,000 | 283 |
Source: Nielsen 3Q 2010 |
C-Level/Senior Executives |
| Investor Type | %Comp | Unique Audience | Index |
| C-Level Executive/Owner - Any | 7% | 195,000 | 205 |
| EVP/SVP/VP (Job Level) | 5% | 123,000 | 283 |
| Senior Management - Any | 12% | 318,000 | 206 |
| Finance, Insurance, or Real Estate - Job Industry | 12% | 304,000 | 282 |
| Other Professional Services - Job Industry | 20% | 527,000 | 143 |
Source: Nielsen 3Q 2010 |
Business Decision Makers & Influencers |
| Investor Type | %Comp | Unique Audience | Index |
| Any Business Decision Maker/Influencer | 29% | 761,000 | 190 |
| Financial Services Decions Maker/Influencer | 8% | 212,000 | 283 |
| Business Consulting Services DM/Influnecer | 9% | 229,000 | 323 |
| Business Equipment DM/Influencer | 11% | 292,000 | 224 |
| Marketing Services DM/Influencer | 7% | 189,000 | 237 |
Source: Nielsen 3Q 2010 |
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