The pigment is called Xirallic. Ford is not the only customer that uses this pigment. It is widely used in the auto industry. The pigment is also used in transportation equipment, cosmetics, ceramics, plastics, printing inks and media, packaging material, electronic goods as well as construction materials.
Ford maintains they have plenty of vehicles in these colors and this move is just a precaution.
"There is no shortage of these colors as we speak," explained Todd Nissen, a Ford spokesman. "This is just a precautionary measure as we assess the situation while we adjust our future production in these colors." Nissen said the production level of vehicles remains unchanged.
In the first quarter, Ford plans to produce 650,000 vehicles in North America, up 13 percent versus first quarter of 2010. In the second quarter, Ford plans to build 710,000 vehicles in North America, up 9 percent compared with the second quarter of 2010.
"There is no current shortage and we are working with the supplier to see when they will go back online and are looking for color substitutes," added Nissen.