How do you invite others to join you—whether advancing a new idea, selling a product, or marketing yourself?
Let's look at four mistakes, using invitations to LinkedIn as an example.
1) Never inviting anyone.
Hmm, this one's tempting. No one likes rejection; it forces you to relive high school. I remember having a high school crush on Linda N. One night, I finally called for a date.
"Who exactly are you?" Linda N. asked.
"I sit on the opposite side of the room in English," I said. That didn't really explain who I was. It didn't even explain, really, where I was.
More about Linda N. in a moment.
Meanwhile, some good news: high school's over.
Last week, I invited 20 people to LinkedIn. Most accepted, a few ignored me. Nothing terrible happened.
2) Bad timing. When I called Linda N. for a date, my timing wasn't ideal; it was already Saturday night.
"Yes," Linda N. said, "I'd love to go out—and I think my date's at the door right now."