The annual National Association of Broadcastersconvention is underway in Las Vegas — all the industry is gathered to preview new technology and discuss how to stay ahead of the ever-growing competition.
James Cameron is here to promote 3D TV, which he says is a key way broadcasters can keep consumers from cutting the cord.
He announced a new company to drive 3D broadcasting of everything from live sports to TV sitcoms and advertising. His name may be synonymous with big-budget movies, but he says 3D TV is a bigger revenue opportunity than 3D films.
He told us that he sees broadcasters like ESPN striding ahead with 3D channels — those who don't step up into the next dimension, he says will "lose a competitive advantage" and "get left in the dust."
3D is just one technology broadcasters like CBS , ABC, Fox and NBC are checking out here at NAB. (*Note: CNBC and NBC are both owned by Comcast, the majority owner in a partnership with General Electric)
The other big theme — how to make the most of these new devices, like tablets and smartphones.
Broadcasters are playing up their advantage — live programming — and looking to maximize their ad dollars. They're looking to companies like M-Dialog, which partners with Cisco to bring targeted ads to their streaming video on smartphones and tablets.