For as long as there have been bedrooms, there have been products built on the promise of enhancing consumers “performance” in them. Now two former women’s basketball coaches are putting a different spin on the concept.
“The better you sleep, the better you are the next day and I think everyone can relate to that,” says Susan Walvius.
To that end, Walvius and her Co-founder Michelle Marciniak have created “Sheex”,billed as “the worlds first performance bedding.” The idea is that the same high tech fabric that revolutionized the sports apparel industry by keeping athletes cool and dry during workouts will now do the same thing in the bedroom.
“Sleep is so critical to health and rejuvenation” says Walvuis. “You’re seeing a lot of innovation in the rejuvenation space as it applies to athletes. Sleep is as critical an area as you can have.”