Bullish on Ryanair's Free Flights: Investor
Tired of skyhigh ticket prices?
Irish airline Ryanair bets you are, and it's prepared — get this — to let you fly the skies for free, Ken Fisher, founder of Fisher Investments, told CNBC Tuesday.
"What they want to do is create the free ticket in perpetuity," he said.
Rather than attempting to profit from upfront ticket costs, Ryanair will instead make money by selling customers items while they're onboard. Even flight attendants will get sales commissions, Fisher explained.
"You get on the plane; they sell you stuff; the stuff they sell you is what pays for you going."
Over the next year or two, people can come to view Ryanair as a "cut above" its competition, Fisher went on to say.
"It's a cheap stock [and] they're growing — gaining market share," he said.
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Ken Fisher owns shares of Ryan Air.