LONDON, 20 April 2011 – CNBC, the leading business and financial news channel, has appointed Warren Dias as Head of Digital Sales & Strategy for EMEA, based at CNBC’s regional headquarters in London.
Dias starts immediately and will be responsible for building and leading digital revenues across CNBC’s various digital platforms, including CNBC.com and its suite of mobile products. He will work closely with international digital planners at agencies to drive new relevant solutions for advertisers.
Dias joins from Yahoo where he’s worked for the last four years on both sides of the Atlantic, most recently as Senior Manager Advertising Solutions, developing and implementing creative advertising campaigns for video and mobile platforms. He spent the last two year’s at Yahoo Inc. headquarters in Sunnyvale, California where he developed custom rich media mobile ads which broke new ground and generated multi-million dollar revenues. Dias also worked at Yahoo!’s European headquarters in London for two years, where he developed custom advertising solutions for key clients.
Previously Dias held various sales and sponsorship roles at media owners such as Channel 4 television, BBC Worldwide and ITV Television.
Paul Maraviglia, Vice President Sales, EMEA at CNBC said, “Developing strong digital solutions for our customers in the region is critical and Warren has a proven track record for delivering creative campaigns for clients. His experience and digital sales knowledge will enable us to offer customers innovative digital solutions that are reflective of the CNBC brand and relevant to our influential and affluent audience."
Dias joins CNBC at a time of great momentum. In March, CNBC.com had its best month ever in both uniques and page views. According to data from comScore Media Metrix, the site was visited by 7.8 million unique users last month, an 83% increase compared to the same time period last year, and recorded 381 million page views, a 64% increase year-over-year.
comScore Media Metrix shows that CNBC.com is the #1 stand alone financial news site by total page views and the #1 business news website in minutes per visitor, with users spending an average of 72 minutes on the site - the most in comScore’s Business/Finance, News/Research category. CNBC.com has the highest share of total time spent in the category among stand-alone sites and is one of the most engaging business news sites, with users spending an average of 10 minutes per visit. Source: comScore Media Metrix, March 2011, Business/Finance - News/Research category (stand alone excludes portal-affiliated websites).