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The Biggest Money-Making Trend of Our Era?

Thursday, 28 Apr 2011 | 6:44 PM ET
Executive Decision: TUP CEO
Rick Goings, CEO of Tupperware, provides insight on the quarter, and what's ahead.

The biggest money-making trend of our era, Cramer said Thursday, could be the "middle-classification" of the Third World.

The economies of China, India and most of Latin America are now enjoying the same kind of economic health the U.S. experienced in the 1950s, Cramer explained. What was popular in the U.S. back then is popular in these developing nations now, he added. To play it, Cramer suggests Tupperware , which gets 57 percent of its sales from emerging markets.

Although best known for its food storage products, the Orlando, Fla.-based company makes a variety of kitchen cookware and tools, microwave products and children's educational toys. Tupperware is a direct seller, meaning its sales force consists of people who use the products themselves. Due to the high unemployment rate, more people are trying to augment their income by becoming Tupperware distributors, Cramer said.

On Wednesday, Tupperware reported a strong quarter of 90 cents of earnings per share for a 5 cent beat on revenues that rose 14.2 percent year-over-year. It also issued upside guidance for the next quarter. The stock has posted a 215 percent gain since Cramer first recommended it in October 2006 when it was trading at $19.73. To learn about this company's prospects going forward, Cramer invited CEO Rick Goings onto "Mad Money." Watch the video to see the full interview.

Call Cramer: 1-800-743-CNBC

Questions for Cramer? madmoney@cnbc.com

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