Way back in the last millennium, we had a little trial in Los Angeles some of you may have heard about. It involved a popular athlete and movie star named O.J. Simpson. I won't bore you with the details, but he was accused of slashing his ex-wife and a young waiter to death. He was found not guilty (though later found liable in a civil trial). Suffice it to say, it was a big deal. A huge deal.
One day, an LAPD criminologist named Andrea Mazzola took the stand to talk about gathering evidence the day after the murders. Her colleague, Dennis Fung, kept talking about O.J. "And I said, "O.J. Who?" Mazzola testified. "He said, 'movies, sports...' it just did not ring a bell."