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9. Sachin Tendulkar $9.7 million

Sachin Tendulkar is an Indian sporting icon and considered one of the greatest cricket players of all time by many.

Arriving on the International cricket stage at age 16 in 1989, Tendulkar has gone on to break numerous batting records in test and one-day matches. He played a big part in India’s recent win in the 2011 Cricket World Cup, and at age 38, he shows no signs of slowing down.

Based on Indian media reports that detailed his income tax payments for 2009-2010, Tendulkar is estimated to have earned $9.7 million in the financial year.

Tendulkar represents 17 brands such as Coca-cola and Adidas, and continues to be plastered across billboards in India.

Photo: Getty Images