GO
Loading...

Cramer: Apple Is the World's Strongest Brand

Monday, 9 May 2011 | 3:28 PM ET

It's no surprise that Apple has overtaken Google as the world's most valuable brand, Cramer said Monday.

Stop Trading: Jim Cramer
CNBC's Jim Cramer weighs in on the importance of branding and stocks he has in his crosshairs today.

The iPhone and iPad maker's brand is now worth $153 billion, almost half Apple's market capitalization, says Millward Brown's annual BrandZ study of the world's top 100 brands. Apple's brand is so strong, Cramer said it acts as a "barrier to entry." He said rival technology companies can't compete against Apple's devices, especially its iPhone and iPad.

One of the brands most threatened by Apple's rising popularity in offices took a big hit in the survey. Research In Motion's BlackBerry brand lost a fifth of its brand value.

As a company, Cramer said Apple is "on fire." Its stock, on the other hand, has become the problem because it's now over-owned. But when you back out the cash, he noted it's not that expensive.

Amazon.com and Netflix are two other de facto brands, Cramer added. The next leg of Netflix's growth will come from Latin America. He's bullish on both names.

Elsewhere in the market, Cramer addressed the oil markets. Last week, oil plunged by roughly $10. Oil prices climbed by $5 on Monday.

"It's really hard to figure out what is the level where people don't talk about demand destruction, but you can still make a lot of money in the oils," Cramer said, adding that $102 a barrel seems to be the "sweet spot."

"The retailers aren't going down. The oils aren't going down. It looks like that we can kind of make an accommodation with the price here at $102."

To play it, Cramer is looking at high-growth oil names, including EOG Resources and Whiting Petroleum .

Speaking of commodities, Cramer called steel the "most overheated commodity."

"This is one of those businesses, where when the price goes up, everybody in the world starts making more steel and then than causes steel to crash," Cramer explained. "You want to get out of those stocks because I think pricing went up so much, there's going to be dumping."

Reuters contributed to this report

When this story was published, Cramer's charitable trust owned Apple.

Call Cramer: 1-800-743-CNBC

Questions for Cramer? madmoney@cnbc.com

Questions, comments, suggestions for the Mad Money website? madcap@cnbc.com

  Price   Change %Change
AMZN
---
ENLB
---
NFLX
---
BB
---
WLL
---
AAPL
---
GOOGL
---

Contact Mad Money

  • Showtimes

    Monday - Friday 6p ET
  • Jim Cramer is host of CNBC's "Mad Money" and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

Mad Money Features

  • Grab the latest CNBC gear from the NBCUniversal Store!

  • Get a behind-the-scenes look at how Cramer formulates his investment advice. "Inside the Madness" is a column, which features e-mails and more with Cramer and his researcher Nicole Urken.

  • You’ve always wanted to hit the “Hallelujah!” button. Here’s your chance.