CNBC Launches New Regional European Edition Of CNBC.com
LONDON, 16 May 2011 – CNBC, First in Business Worldwide, today launched a new European edition of CNBC.com, the world’s most comprehensive and authoritative digital destination for global business news and expert analysis. Starting today, visitors to the site can make the European edition their preferred destination within CNBC.com.
“The new European edition gives our audience the most compelling online experience for business and financial news wherever they are. Visitors to CNBC.com can now get access to more free live data and the regional content that is most relevant to them,” said CNBC’s John Casey, Vice President of International News and Programming.
The site now offers additional free live market data from exchanges including the London Stock Exchange, Deutsche Börse and NYSE Euronext, building on the data already available from NYSE and NASDAQ. Further exchanges will be added in due course.
“The new European edition reinforces our commitment to deliver, on-air and online, the most relevant content from across the region and around the world,” added Casey.
Features of the new European edition of CNBC.com include:
- Breaking news and free real-time data from exchanges across Europe
- More content covering Europe, the Middle East and Africa including videos, features, market analysis and investor insights
- ‘Market Buzz’ section with all the pre-market news and analysis
- ‘Investing’ daily analysis section
- Individual stock prices and CNBC charting from various exchange
- Top percentage gainers and losers from the four main European exchanges (FTSE 100, CAC, DAX, SMI)
- CNBC anchor and reporter blogs
- Guest blogs from CNBC contributors including CEOs and analysts.
This announcement comes on the heels of a record setting month for CNBC.com. In April, the site had its best month ever in both unique visitors and page views. According to the latest data from comScore Media Metrix, the site was visited by 7.4 million unique users last month, a 30% increase compared to the same time period last year, and recorded 322 million page views, a 14% increase year-over-year.
The launch of the European edition is supported by a new €1.7 million pan-European print, on-air and digital advertising campaign, which highlights how CNBC content can be accessed on a multitude of digital platforms. Ads start later this month and will run in titles including the Financial Times, City AM, The Banker and fDi Magazine.
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