Tonight, the Washington Nationals sold tickets for $1 to their game against the Pirates. Tomorrow, the team is selling a limited amount of tickets for $2.
We're in the middle of May now and there are nine parks in Major League Baseball this year that are averaging crowds that fill less than half their ballpark. Most seem to be disinterested to do what it takes to fill the stands.
Instead, they're clinging to the age-old marketing tenet — don't ever devalue your product. Problem is, your product isn't being devalued. It's being revealed. The secondary market is showing that the team's price on tickets is off. If teams don't accept that on a given night against a bad opponent, their ticket is worth $1, then they are just denying the reality.