Gene Simmons and Paul Stanley play rock music as a side job. Their real jobs are marketing the KISS brand, licensing their names across a myriad of products.
And now across a myriad of languages.
This morning in Beverly Hills, the two have been hosting a global webcast to promote Ortsbo.com, a software filter which translates Facebook posts or Tweets or Outlook emails into 53 languages in real time. Orstbo means "local" in Swedish, and the firm, owned by Intertainment Media, claims 9 million unique monthly visitors in 170 countries.
During the webcast at the Beverly Hills Hotel, questions came in from 107 different countries for Simmons and Stanley, from Afghanistan to Zambia, all being translated into English for the duo, who then sent their responses translated back into...Pashtun? Swahili?