Music is Biggest Battlefield for Cloud Technology Companies
Record labels are rumored to already be on board with Apple's expected entry into the cloud storage space. Analysts say the company should launch the service this year and that it will stream songs directly to your iOS and other devices, eliminating the need for people to upload songs to multiple devices.
Adoption rates for cloud technology will vary—largely by demographic. As Pring points out, people in their 20s have grown up accustomed to the Internet being the source of their entertainment and aren't hesitating to embrace the cloud. Older consumers will take a little more convincing.
"These services are aimed at that younger demographic," he says. "Whereas for the Heartland and middle aged Americans, there are lot of security concerns and emotional comfort concerns about not being able to hold something in their hands. … [Cloud providers] are going to have to continue to assure their client base that these things are secure and that customers aren't going to be exposed as a result of them."
