Many companies have seen their profits increase after an appearance on The Oprah Winfrey Show. However, in the case of We Take the Cake, the appearance literally saved the company from bankruptcy. In 2002, Lori Karmel bought a struggling bakery, and after two years of toil, she had a profit of $19 to show for it. However, later that year, We Take the Cake’s Gourmet Key Lime Bundt Cake was featured on Oprah’s Favorite Things, and the store’s phone lines were swamped within hours.
Since then, We Take the Cake has experienced success. Its creations have been featured on the Food Network shows Road Tasted and Unwrapped, and in the pages of In Style magazine. Their cakes are also sold at Whole Foods in Florida and through the Neiman Marcus website. Karmel put it best when she said, "Nobody can put a company on the map the way Oprah Winfrey can."