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People turned out in record numbers to buy the iPhone 6, which CEO Tim Cook called "the biggest advancement in the history of iPhone."
LeBron James may be one of the biggest names on the basketball court, but his shoe sales still can't touch No. 23.
As the NFL returns, the view from the sidelines may look a little different, with new technology in stadiums and on the field this season.
Coming off his latest major win, golfer Rory McIlroy told CNBC he feels a duty to help drive the popularity of the sport as participation levels slide.
On Sunday, Adidas announced it is bringing its innovative Boost technology to basketball, in part to take on Nike.
"Our goal is to get as close to the experience the surfer is having," says the head of a pro surfing organization.
Events involving climbing walls and crawling in mud now said to be bigger than marathons and half-marathons in the U.S., overseas
The success of the U.S. at the World Cup hasn't just meant mega-TV ratings, but also a spike in merchandise sales.
Individual Putt-Putt locations have offered everything from laser tag to restaurants, but for the first time it's become a franchise model.
Just 1½ years after a labor dispute brought hockey to a halt, the NHL finds itself stronger than ever.