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The Syracuse University coach has partnered with a tech developer to test virtual reality for basketball games.
He and his partners came up short in bidding for the L.A. Clippers, but Grant Hill isn't giving up. He tells CNBC he still wants to own a team.
The former Microsoft chief says that his record price for the Los Angeles Clippers was a smart investment.
People turned out in record numbers to buy the iPhone 6, which CEO Tim Cook called "the biggest advancement in the history of iPhone."
LeBron James may be one of the biggest names on the basketball court, but his shoe sales still can't touch No. 23.
As the NFL returns, the view from the sidelines may look a little different, with new technology in stadiums and on the field this season.
Coming off his latest major win, golfer Rory McIlroy told CNBC he feels a duty to help drive the popularity of the sport as participation levels slide.
On Sunday, Adidas announced it is bringing its innovative Boost technology to basketball, in part to take on Nike.
"Our goal is to get as close to the experience the surfer is having," says the head of a pro surfing organization.
Events involving climbing walls and crawling in mud now said to be bigger than marathons and half-marathons in the U.S., overseas