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Coming off his latest major win, golfer Rory McIlroy told CNBC he feels a duty to help drive the popularity of the sport as participation levels slide.
On Sunday, Adidas announced it is bringing its innovative Boost technology to basketball, in part to take on Nike.
"Our goal is to get as close to the experience the surfer is having," says the head of a pro surfing organization.
Events involving climbing walls and crawling in mud now said to be bigger than marathons and half-marathons in the U.S., overseas
The success of the U.S. at the World Cup hasn't just meant mega-TV ratings, but also a spike in merchandise sales.
Individual Putt-Putt locations have offered everything from laser tag to restaurants, but for the first time it's become a franchise model.
Just 1½ years after a labor dispute brought hockey to a halt, the NHL finds itself stronger than ever.
Fans hoping to see the Cup finals between the NY Rangers and LA Kings will face hockey's highest prices since 2009.
More than 40 of football's best rookies were in Los Angeles Friday at the NFL Players Association rookie premiere.
The average price for the Belmont Stakes stands at $407.94 as of Monday, up more than 48 percent since Saturday.