They're back in the Big Apple: 50,000 runners, including over 21,000 holdovers from the canceled 2012 race, plus more than $1 million to ensure safety.
March Madness has become a more digital experience, and several companies are trying to take advantage of the trend.
The Heat are on an impressive 19-game winning streak, led by Lebron James, Chris Bosh, and an important part of the trifecta—Dwyane Wade.
Welcome to the Spartan Race and the world of obstacle racing, one of the fastest growing sports—and businesses—in the United States. Last year obstacle racing was up to 1.5 million worldwide, with Spartan taking up approximately 350,000 of those racers.